Sir Folami Salawu

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I am a brand strategist and corporate communications expert with years of experience helping companies shape perception, define identity and tell stories that drive results. My work spans business branding, brand management and strategic communication across sectors.

I have worked with brands like Flour Mills of Nigeria, Asiko Energy and public figures including Atiku Abubakar of the PDP and His Royal Highness Sanusi Lamido. While I support individuals through personal branding, my core focus is helping businesses align voice, vision and value for real impact.

I believe clarity and identity are the foundation of influence.

Shaping Brands, Crafting Legacies

From startups to industry giants, I help brands refine their identity, amplify their influence, and tell stories that resonate. Explore some of my most impactful transformations.

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After his dethronement, Sanusi Lamido Sanusi shifted focus to advocating for gender equality and clean water, leveraging media, global engagements, and strategic partnerships. This rebranding transformed him from a dethroned monarch into a respected global policy influencer, proving that legacy is shaped by impact, not setbacks.

Case Study: Rebranding His Royal Highness Sanusi Lamido

In 2021/2022, I worked with Creative Intelligence Group on Atiku Abubakar’s presidential campaign, focusing on strategic branding and messaging. Given Atiku’s controversial history, I proposed leveraging his running mate, Peter Obi, whose credibility resonated with young and professional voters. By framing Obi as the intellectual force behind the ticket, we gained significant traction despite a divided electorate. Though PDP lost, this strategy fueled the rise of the Obidient Movement,' reshaping Nigerian politics. This experience reinforced the power of narrative in shaping perception and history, proving that well-executed ideas can have lasting impact beyond their original purpose.

Case Study: Crafting a Political Narrative for a Major Presidential Campaign in Nigeria

I led the brand awareness campaign that helped position Asiko Energy as a trusted name ahead of its public listing, building visibility, investor confidence, and a compelling public narrative.

Case Study: Driving Brand Awareness for Asiko Energy’s Public Listing

testimonials that speak to my results

What others say about working with Folami Real stories from brands, leaders and teams who have experienced the impact of strategic storytelling and identity-driven branding.

CEO, Asiko Energy

Folami Dave Salawu is a visionary in brand strategy and corporate communications. His expertise in positioning Asiko Energy as a leading force in the energy sector has been invaluable. His ability to craft compelling narratives and drive engagement has strengthened our brand visibility. He is a trusted strategist, and I highly recommend his work

His Royal Highness, Emir Sanusi Lamido

Folami Dave Salawu is a masterful brand strategist and communications expert with a keen ability to align brands with purpose-driven narratives. During our collaboration on UN advocacy for SDG 5 & 6, his strategic direction elevated the messaging around gender equality and clean water access, ensuring impactful engagement with key stakeholders. His expertise in brand management, coupled with his deep understanding of global advocacy, made a significant difference in amplifying our mission. Beyond branding, Folami is a visionary who crafts narratives that drive influence and lasting impact. I highly recommend him to any institution or leader seeking to strengthen their brand and legacy.

Managing Director, Refuge Mortgage Bank

Folami Dave Salawu has been instrumental in refining and elevating Refuge Mortgage Bank’s brand. His deep understanding of corporate positioning and stakeholder engagement helped us build stronger trust within the financial sector. His strategic approach is both innovative and results-driven. A true expert in his field.

GMD, Flour Mills of Nigeria

Folami Dave Salawu is a master of brand strategy and corporate communications. His ability to craft compelling narratives and position brands for impact is exceptional. His strategic foresight and execution have significantly elevated our brand presence. He doesn’t just build brands he brings them to life. I highly recommend him to any organization seeking transformative branding.

Head of Department, Financial Development, Central Bank of Nigeria

Folami Dave Salawu is a branding expert with a rare ability to translate complex financial concepts into compelling narratives. His strategic insight and execution have strengthened our communications, ensuring clarity and impact. His professionalism and deep understanding of brand positioning make him an invaluable asset. I highly recommend him for any high-level branding and corporate communications needs.

Transforming Identities Through Storytelling & Strategy.